How to attract more guests in low season?

High season is when you can enjoy higher demand and receive more guests as a host. However, the mid-season comes after the high season, followed by the low season. In this last season, attracting guests and achieving maximum occupancy is more complicated. This post gives tips for attracting more guests in the low season.

Post also available in Spanish

Introduction

For tourists, traveling in the low season can be a reasonable period as prices drop. And tourist attractions are quieter to visit. But for lodging services, it is a time when they must create some measures. To attract more guests in the low season and generate more revenue for the establishment.

Source: Weguest

Tips

1. Create a low-season pricing strategy

One of the ways to set these prices is through promotional rates during the off-season. However, you can also set up premium pricing for the high season.

The first step in setting seasonal pricing is to divide your market into groups based on location, demographics… Then, you can use this customization by attributes. Base room rate is only one factor in deciding rates. Combine it with factors such as guest stay preferences. The number of people traveling or past complementary purchases to create seasonal pricing.

2. Reward loyal guests

Loyalty programs are a crucial tool to attract customers but, more importantly, to keep them. Send promotions, event tips on particular dates, lodging, tour combos, etc. Many travelers like to take advantage of the off-season to rest and save with seasonal offers.

3. Launch offers and discounts

Regarding the previous tip, promotions are undoubtedly an essential tool to encourage the number of bookings in the low season. Launch getaway offers for weekends or long weekends. Apply discounts on some services. And offer vacation packages. The latter is one of the best ways to attract customers during the mid and low seasons. You can group your products in boxes, for example, for special occasions with lodging and restaurant, to promote longer stays.

You can negotiate with local partners offering complementary value-added services to create demand without discounting.

4. Adapt your offer to new guest profiles

You may have heard of Bleisure or the famous Workation. In other words, we are talking about business travelers. And the new forms of work that exist today, such as teleworking. These currently enjoy extra flexibility that allows them to work from wherever they are. The only requirement is a good internet connection.  An example of accommodation adapted to teleworking and, therefore, with an influx of guests in low season is those found in Ubiwork. Upload your accommodation to our platform for free and get ready to receive guests at all times of the year.

Promoting all of the above is essential to be active in social networks. Disseminating information and offers, and keeping in touch with your community.

Steps to follow

In summary, to get more guests in the low season, it is essential to have a plan for the low season.

After that, it is essential to keep in touch with your most loyal guests through a newsletter, for example. By the same means, it is also important to launch some discounts such as getaway offers. Adapting to new guest profiles such as teleworkers or freelancers, is also essential.

Finally, you must be active on social networks and contact your community.

Source cover image: Hostetler

UbiWork Administrator

UbiWork Team, administration and management

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